GTM Strategy & Storytelling

Paul Biggs on stage
Arrow pointing right

A compelling story is a powerful tool for growth. It can unite a company and ignite a market.

The company story is the company strategy

"Companies that don’t have a clearly articulated story don’t have a clear and well thought-out strategy. The company story is the company strategy.

You can have a great product, but a compelling story puts the company into motion. If you don't have a great story it's hard to get people motivated to join you, to work on the product, and to get people to invest in the product.”

—Ben Horowitz, a16z

Storytelling is a competitive advantage

“The great storytellers have an unfair competitive advantage. They are going to recruit better, they will be darlings in the press, they are going to raise money more easily and at higher prices, they are going to close amazing business developer partnerships, and they are going to have a strong and cohesive corporate culture. Perhaps more to the point, they are more likely to deliver a positive investment return.”

—Bill Gurley, Benchmark

Links & Updates

I don’t blog any more, so here’s a collection of links and updates to see what I’m up to.

Learn More

Words Are Hard

Consulting, advising, and pontificating on go-to-market strategies, positioning, and more. Need some help?

Contact Me

Want to chat? You can reach me over here: Contact Paul.